Broken Impression

Many many times over the past few months I've gone to my soon-to-be broker's website, poking around for answers to this or that question which could potentially be answered by publically available information. One of the topics I've been researching is how agents who are affiliated with a broker's office brand their own real estate websites.

My process was to look through the agent list, and for each agent shown with a website link I opened that website and noted some details. Those specific details aren't important here, and I think I have answered my questions with just a few lingering ones that I'll ask the broker's office once I become officially theirs.

Yet there was a disturbing issue with many of those links, so I went to some other brokerage websites and did the same sort of search. Same thing.

What was that issue? you wonder.

Broken links! I respond.

Many, many, many broken links.

Now, maybe all of the individual agents have provided their broker's offices with updated links, or with a request to remove the link if they've chosen to no longer maintain a website, and it's all the fault of the broker's offices that so many of links are present but broken.

Somehow I suspect that's not the case 100% of the time. Or probably even "most" of the time.

I'm not here to debate the pros and cons of having your own real estate-focused website. What I am here to suggest, though, is that if you currently work for a broker and:

  • DO have your own website, please, please, please make sure your broker's site links correctly to your website.
  • HAD a site in the past but no longer have one, please, please, please make sure your broker's office removes the old link.

A broken link = a broken impression!

The people who prefer the internet for their home searches aren't likely to notify you that the link on your broker's website is broken. They'll most likely just move on to the next agent with a working link.

Opportunity lost.